Does your institution have a plan for digital? Your team should have a sense of the gaps in your platform required to enable a full digital experience. Customers are increasingly prioritizing convenience over in person service, and your institution will lose ground, and market share, without a digital platform.
Define digital banking. The term digital banking has been in flux for at least 30 years as technology has evolved, but its essence is enabling your customers to seamlessly access financial services across devices. This includes a broad array of interactions in addition to mobile banking, online banking, and even how these are packaged on the bank’s website and in marketing materials.