The IPO market is hot again. Today’s flavor – mortgage and related businesses. Following Rocket/Quicken’s IPO, many are now considering it.

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To IPO or not to IPO is a decision requiring careful consideration. This is the second installment in a three-part series covering (i) the Pros and Cons of an IPO, (ii) the IPO Process and (iii) IPO Valuation.

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IPO Valuation is an art that is obscured by spreadsheets showing hundreds of statistics. In due course, price – perhaps the most important number – finally gets our full attention. This is the final installment in a three-part series covering (i) the Pros and Cons of an IPO, (ii) the IPO Process and (iii) IPO Valuation.

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